Tag: garrison-institute

June 8, 2010

Buildings, climate change and behavior

GreenHomeNYC board member Alison Novak reflects on behavior and green buildings. Recently I’ve been hearing too much of the same depressing argument: we can’t solve climate change through technology alone but the masses of consumers won’t alter their behavior until there is a direct economic cost to them, such as vastly higher fuel costs. Then I was fortunate enough to attend the latest of the Garrison Institute’s “Climate, Buildings and Behavior” conferences (a GreenHomeNYC Partner-in-Practice was also in attendance, Miquela Craytor, representing Sustainable South Bronx). Re-examining the tenets of neoclassical economics in light of data provided to us by behavioral economics and neuroeconomics, gave me a glimpse of an alternate way of looking at the problem of getting people to change how they live without waiting for dire circumstances. (more…)